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News –

First we want to welcome all of our new subscribers and our new customers.

Hope you had a wonderful Valentine’s day.

Tutor Business Tips – Finding Leads – what if you don’t have a child in school.

For this exercise we’re going to pretend we don’t even have a child in school and in fact we’re going to act like we’ve just moved into a brand new city.  If you would like us to provide the instructions as a video let us know and we’ll work on it.

We’ll say we just moved to Louisville Ky. We tutor Jr. High School Math.

  1. The first thing we’ll need to do is find out where all of the schools are we want to serve in the area. We go to Google and search “Louisville School System Ky”.
  2. Our first result is http://www.jefferson.k12.ky.us/ – we click on the schools tab.
  3. We see a couple of good links from this page. We’ll want to save a couple of the pdfs for our files. As we do this process we want to collect as much information we can on the schools. I think every school has a different personality, some are very friendly and others not so much. You can save the pdfs for your computer by right clicking on the link and choose where you want to save the file. There are 23 middle schools so we’ll want to choose 4 or 5 schools to base our efforts on. We’ll say we live near Fern Creek and there are 6 schools within an easy driving distance. We save the pdfs for the school map and the telephone directory.
  4. We then list the 6 schools we want to target and get a map that we’ll be able to lay on a table to plan things. You’ll also want to create a folder for each of the schools on our computer.

More next time.

 Starting your tutoring business with nothing.

We had a ton of folks sign up for the seven day course – again no charge, just good stuff. If you didn’t catch it last week, here it is again.

If you haven’t had a chance to check out our 7 day tutor tips then you’ll want to check them out. This series helps you get your first tutor student for nothing. You can check it out at the following url –

http://www.cleverapple.com/7dayemailseries.html

Building your blog – adding a blog post

 

Before getting started with your post you’ll want to make sure you have a few things.

You’ll want to have your post written and you’ll want to make sure you have some image you want to use.

  1. Log into your blog.
  2. Click on New post button.
  3. Paste your content into the box.
  4. The title is your most important part of your post – use some good keywords. If it’s about something local you’ll want to make sure to add that to your post.
    Examples -
    A post about some ways to make multiplication easier. – title – Five ways to learn your multiplication tables quicker.
    A school you serve just won a basketball tournament – title – {Name of school} [Name of team] wins [name of the tournament]
  5. Make sure you put it in a good category and add appropriate tags. Think of tags as keywords for your post.
  6. Click publish.

Next time we’ll talk about some ways to use your post to expand your reach.

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LONDON, ENGLAND - FEBRUARY 03:  Tutor Sadie Ho...

Image by Getty Images via @daylife

News –

First we want to welcome all of our new subscribers and our new customers.

We’ve been busy over the past week or so catching up on some projects. Also I finally am now done with jury duty. It’s kind of funny though I still want to call the number to see if I show up the next day. I guess habits are hard to break.

Thanks to those that filled out our survey. Figuring out what you want us to talk about every week is hard. Hopefully we provide you with information you’re looking for. If you have something you would like for us to cover you can reply to this email or if you’re visiting our blog you can leave us a comment.

Today we’re going to continue talking about getting students, and we’re going to talk about getting started with nothing.

Tutor Business Tips – Finding Leads

Finding students is the lifeblood of any tutor business. Over the next few weeks we’ll be talking about some ways you can get students. We’re starting with ways that have worked best for me.

We talked last time about finding schools that you want to target. We’ll pretend that I’m a junior high Math tutor and my first target school is a school my child attends. If you don’t have a child attending the school then you’ll have to work on tweaking things a bit and we’ll talk about that next week.

You’ll want to become ‘friends’ of the school. The goal of course is to become friends with the staff. Then you’ll bring in the bit you’re tutoring Math. There are many different ways you can do this. The way I’ve found easiest is to volunteer at the school. You’ll usually need to have a background check and will need to fill out some paperwork. You also don’t have to volunteer during the school days… you could volunteer for events in the evening. Remember you’re building long term relationships with people. If you focus just on selling your tutor services, you won’t do very well.

Make sure you attend all of the school functions. Where we live it’s called the PTA – you’ll want to make sure you attend those, sporting events, etc.

As you’re meeting teachers and staff you’ll want to make sure you keep some notes about them. As you do this you’ll begin to figure out whose friendly, who isn’t.  You’ll want to cultivate the relationships with those who are friendly. You’ll also want to talk to the children within the school. Knowing where they hang out with their parents can help when thinking about where and how to advertise.

In some cases this process can be time consuming. In other’s you’ll be able to get on a tutor list, speak with a guidance counselor, or you may already know all of the Math teachers. If it looks like it will be time consuming it will be worth it. One thing I’ve also found that works well is to volunteer to tutor kids for the school.

Next time we’ll talk about if you don’t have a child at the school, and some other ways you can get some students quickly.

Starting your tutoring business with nothing.

One of the things we found from our survey is one of the barriers for starting a tutor business is the cost. We created a 7 day email series that will help you do just that… start with nothing.

If you haven’t had a chance to check out our 7 day tutor tips then you’ll want to check them out. This series helps you get your first tutor student for nothing. You can check it out at the following url –

http://www.cleverapple.com/7dayemailseries.html

Next time – building your blog – posting things (it will help people find you).

Now that you have your blog set up. You’ll want to start posting things on your blog. A great place to start is thinking about questions you get from your students or people you’re speaking to.

You’ll want to create a list of these topics. For two months you’ll want to post something every day.

Here is an idea of posts you could do for a week.

Monday – wrap up of schools you’re targeting sports scores for the weekend. Remember we want people to come to your blog for information about things happening at school.

Tuesday – an article from your ideas above.

Weds – school news / happening. Is prom coming up etc.

Thursday – an article

Friday – things to do in your town this weekend.

We’ll talk next time about how to put the blog posts on blog and how to use that content for other things.

Hope you have a wonderful week.

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Getting leads for your local business, how to tutor at someone’s home.

February 3, 2012

First we want to welcome all of our new subscribers and our new customers. We would also like to welcome the folks that signed up for the free week. We hope you get a lot out of it and it helps you build your website. I apologize this is late – yesterday was my daughter’s [...]

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Planting Seeds, Something Special for you

January 26, 2012

We’re still having our crazy winter here. It has thundered more times than it has snowed. I mention that because weather is a great way to help someone that isn’t interested in science to spark some interest. *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* Today we’re offering you something special – read the Building a Website section for details. Tutor Business [...]

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Some Inspiration [video] – and Planting Seeds

January 24, 2012

My wife forwarded me a video I want you to watch. I really like the planting seeds analogy. We’ll be talking more about that in the days and weeks ahead.

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Newsletter – How to get web hosting

January 19, 2012

News – First we want to welcome all of our new subscribers and our new customers. Weather here has been pretty crazy. We go from 20 to 60.. seems more like Spring. I have some friends in Washington state that had almost a foot of snow in their backyard (more snow than they’ve had in [...]

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Tips for tutoring at students homes

January 18, 2012

One of our students asked a good question about tutoring at a students home. Here is our response to them. Since you’ll be traveling to your customers – here’s what I would do to get the most out of the course. 1. Make sure you sign up for the email series. 2. During the email [...]

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Tax Tips, 5 ways to get new clients, Why Build a Website

January 12, 2012

  News –   First we want to welcome all of our new subscribers and our new customers. Hopefully your New Year is going well. Today we’re going to talk about 5 ways to get new customers you may not have thought about and 7 reasons you want to build a website. If you have [...]

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Making a business backup plan, how to choose a domain name

January 5, 2012

  News –   First we want to welcome all of our new subscribers and our new customers. I know that we promised you a new format for the newsletter but we had some hiccups. I have a computer that I do most of our work on, create the videos and content for our membership [...]

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End of Year Tutor Business Tips – Taxes / Advertising and More

December 15, 2011

News – Hope you are having a wonderful week. We tweaked the appearance of our newsletter and will be tweaking it over the holidays. Hopefully the one thing is we have content that you can use. Which reminds me if you have something you would like us to talk about, or want to know how [...]

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