One thing I recommend you do in your tutoring business is to setup a Facebook fan page. This is a great way to advertise your business and connect with your customers for FREE. I watched a webinar on Saturday about the recent changes and here are my notes.
Facebook Changes – Update
There has been a bunch of frustration with facebook lately- what everyone needs to remember is facebook is a baby… as they grow it will change. Google plus is a major contender so they need to make changes in order to survive… a big reason for the changes.
The News Feed -
Key changes – the ticker bar. Real time updates on all of your friends are doing. Reminds me a bit of twitter. The ticker is a part of one of the big changes on facebook. A bit ago they allowed you to integrate facebook into your website. That’s called open graph. F8 – on Thursday they announced an extension to the open graph. They have now introduced an ability to interact with things… not just I Like… but I am listening, I’m cooking etc. An extra layer of interaction to things. More of a connection. This won’t show on the newsfeed but on the ticker.
If you hover over the ticker bar (which is on the Right side of facebook) you can see the whole post if you wish). You can load apps that will allow you to show people what you’re doing. An example is spotify. Be thinking of a way you can do that for your business.
The ticker bar does move fast depending on how many friends you have.
You can move the ticker bar. You can also hide the sidebar (or move it back).
The News Feed
There is now a ‘top stories’ at the top and ‘recent stories’ at the bottom. This replaces the thing we used to have – most recent and top stories.
The goal is engagement. If you’re on facebook a lot you won’t even see the top stories. What does it mean for you and your business. You will need to work a bit harder to get on the top stories… and not all of your posts will show up in the recent stories.
Edgerankchecker.com – will help you figure out what your edgerank is. You will need to get visitors to your facebook page and get them to engage. You don’t want to post a lot every day, just a few times / day.
You will need to work on producing your own, quality content.
You now have control over what you see. Now you can create lists (which is just like Google Circles).
Marking a post as ‘top story’ will increase your edgerank. You can also tell which updates you want to see.
You can also post just to a list – you can create a post that will only go to the list. Click on the list and then click post. On the wall on status update you can choose the list you want it to go to.
The Timeline – Details on how to create one can be found here -
The timeline takes over the profile page.
Lots more great stuff – once the complete webinar is posted we’ll post a link to it.