I had some questions from last week, most of them revolved around the fact that why have a product, when all you want to do is tutor. These products I’m talking about are to allow you to make more money. These products do take additional time to create, but once they’ve been created they can make money from now till you decide to retire. I like to think of it like a book, it takes a lot of hard work and dedication to write one (I know, I’m writing my 12th book now), but after you’ve written it, you can continue making money from now on.
Today I wanted to give you some ideas for your first product, the product you’re using to introduce people to your area of expertise.
What should the product be?
Think about what your current and prospective customers ask about all the time. If you’ve been tutoring for long you can answer that question without even thinking about.
A good example, with Math many times people have difficulty with word problems. Let’s say that you have found about ten different types of word problems that people have difficulty with.
Chemistry – an easy way to memorize the periodic table.
History – How to take essay tests.
ESL – the 100 hardest words.
You get the idea.
How Do I create it?
It doesn’t have to be a hundred pages long, in fact it doesn’t have to be 20 pages long. It just needs to be easy for your customers to understand, but more importantly implement so they get better grades on whatever test they’re going to be taking.
Teach the concept.
Provide several examples.
Show them how to do the examples – step by step.
Give them more examples for further study – these can be either in the book, or outside of the book / pdf.
Then start the process over again.
Teach the next concept…
When you’re finished writing your first draft, review it a couple of times. Ask a friend to check it out, then show it to some of your students. Take their input and revise it.
A pdf is probably the easiest thing to make. If you have word, then you can create a pdf within word.
Details about using Word to create pdf files can be found here – https://support.office.com/en-au/article/Save-as-PDF-443b9ec2-3b9a-431f-b6f7-672550a296b7
Some people will go crazy worrrying about what happens when people share your files. But remember this is your low end product, if it gets shared to someone that didn’t purchase it, that is free advertising for you.
How much should I charge?
$19 to $49 or so. Test the price, remember you want more people to buy it than less. When I test the price of a product, I usually start high, then go down by increments of $5 or $10.
What do I do with my earnings?
You will be reinvesting all of your profits – which should be close to the full price of the product in advertising.
How do I advertise for my next product?
The last page(s) of your pdf should tell people all about your cool product, product number 2. We’ll talk about his next week.
I hope you have a wonderful week.